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01 /Origin story

Our founders lost a company to a bad equity split. Two years of work, gone over a handshake deal that was never fair. We built CapCake so no team has to learn that lesson the hard way.
02 /The ugly truth
Not because the product failed. Because the founders could not agree on who deserved what. A five-minute conversation they never had costs them everything.

Silent resentment
One founder works 70 hours. The other shows up twice a week. Same equity.
Phantom founders
Someone leaves after three months but keeps 30% of the company forever.
Investor red flag
VCs see a messy cap table and walk away before the first meeting ends.
03 /What we built

Six dimensions
Capital, time, skills, risk, idea, and network. Every contribution counted.
Plain-English reasoning
Not just a number. A full explanation why each founder gets their percentage.
Risk scanner
Flags dead equity, missing vesting, and conflicts before they happen.
What-if scenarios
Change one input, see how the entire split shifts. Side by side.
Lawyer-ready PDF
Scores, vesting plan, agreement draft. Print it, sign it, build.
Team sharing
One link. Every co-founder sees the same data. Agree before you incorporate.
04 /The studio


We build software and invest in the tools founders actually need. Not another dashboard. Not another spreadsheet. Products that turn hard conversations into clear decisions. CapCake is how we are fixing equity.
Venture studio for next-generation founder tools. Building from scratch. Investing in what matters.
05 /Your move
Five minutes. Zero drama. The equity conversation your startup needs to have, powered by data instead of feelings. Free to start.
